It’s the start of week 2 of the COVID-19 quarantine for much of our country. It’s an unprecedented time in our history, for sure. Many are calling it ‘the new normal,’ but we continue to stay positive and prefer instead, the new ‘temporary’ normal. At DLP Real Estate Capital, it may not quite be business as usual, but we continue on our 20-Mile March, no matter what the outside world dictates, controlling what we can.
We have not good, but great news. We are strong. We are ready and prepared. We are excited and energized. We are still generating great cash flow and we’ll continue to generate great returns. We are building, selling, and buying homes. We’re helping other real estate investors scale their own businesses through lending capital. We’re managing our apartment communities with a strong presence. And, we’ll continue to scale and control our own future.
At DLP Real Estate Capital, we are a unique and diverse company. Our team members are spread out across much of the country; working physically in office locations, remotely out of their homes, and some work directly inside our multifamily apartment communities. This past week, we’ve had to ask much of our team to work remotely from their own homes, not always the easiest situation during an uncertain time like this. We’ve had to get a little more creative in order to maintain a strong work ethic and enhance the feeling of camaraderie, no matter where someone’s ‘home office’ may be.
Our company prides itself on being technologically advanced; we’ve been holding our daily huddles, weekly individual company meetings, monthly company meetings, and more through online forums for years. Because we are logistically and geographically spread out, we’ve had to be. For some industries and companies, this past week has been a difficult transition for their workforce to become accustomed to.
We’ve also incorporated a helpful daily e-newsletter for team members. Our marketing and communications teams have been working hard to include helpful information and links to our team members that include: nutrition tips, physical wellness and mental health articles, tech tips, campaigns for making a difference, videos from our leaders, and fun team photos. There are daily 5 and 6 a.m. clubs to start your day with physical and mental exercise, voluntary morning miracle prayers, and for those (many) who are working remotely where their young children are also home, an interactive storytime has been rolled out. Keeping our team connected is imperative right now.
What about the outside, in particular, our multifamily apartment communities of which we have so many? We want them to stay connected to us, too. Our real estate management teams have launched DLP On-Demand for residents. Fun interactive videos include: yoga & meditation, bingo, indoor drive-in movies & camping, DIY crafts, dance parties, storytime, mock-tini happy hours, and more. In-person business has temporarily transformed to online applications including apartment e-tours, e-payments, and e-appointment scheduling for maintenance needs.
Amy Barricelli, DLP Real Estate Management Senior Vice President of Revenue and Acceleration comments, “We are creating a strong online presence throughout all of our multifamily communities. Our internal teams meet every single day in order to make sure residents’ needs are met while keeping the safety of our teams as a priority. Daily calls and check-ins of our residents are a number one focus right now. Ensuring we provide our residents with a high-touch approach has certainly taken on new meaning over the last week, which is why our daily interactive video campaign to engage residents, and our virtual tour and e-leasing platforms are of paramount importance right now. Everyone wants to stay connected in this stay-at-home world.”
Last week, two DLP communities were featured on the local news. At DLP Prosper Fairways, The Richland School District delivered baskets of school supplies and groceries for residents whose children attend school there.
Prosper Azalea City was selected by Second Harvest Food Bank of South Georgia and the Valdosta City School District as one of several locations where meals are delivered daily for school students in need.
Don Wenner, DLP Real Estate Capital Founder and CEO, comments, “Our DLP family will continue to thrive no matter the situation and we will continue to march forward, smarter and stronger. We buy. We sell. We provide real estate investors with funding for deals. We conduct thorough due diligence. We renovate. We manage. And, we provide safe affordable housing; providing residents with a nice place to hang their hat and an income-producing investment for our family of investors.”